Ukraine WOW consists of 5 thematic blocks: Land, Warriors, Thinkers, Artists, and Heirs.

It features over 100 exhibits and dozens of interactive zones, including:

• Ivan Mazepa’s saber, a sword from Kyivan Rus times, Cossack cups, and a hetman’s mace;

• Original early prints that mention Ukraine — from Beauplan (1651) to Marshall (1772);

• The historic railway carriage where the preliminary Act of Unification between the UPR and WUPR was signed in 1919;

• Replicas of the Golden Pectoral and the Peresopnytsia Gospel;

• A 20-meter Cossack boat (chaika);

• Iconic Ukrainian WOW moments from the years of independence, including Andriy Shevchenko’s Ballon d’Or, Eurovision trophies won by Ruslana, Jamala, and Kalush Orchestra, a Pulitzer Prize, a BAFTA award for the film Rock, Paper, Scissors starring Oleksandr Rudynskyi, a FROLOV dress designed for Sabrina Carpenter’s performance, and a Ruslan Baginskiy hat created for Madonna’s world tour;

• VR experiences that allow visitors to fly over the Carpathians, Bakota, and the pink lakes of Syvash, or step onto the stage of MUR’s new musical Rebellion;

• A recreation of Polina Raiko’s house and a 7 meter set from the play, The Witch of Konotop.

The exhibition is curated and produced by the Ukraine WOW NGO and Gres Todorchuk agency, made possible thanks to the support of Ukrainian businesses.

Key partners: Avrora, ROZETKA, Visa.

Project partners: InterChem, Darnytsia Pharmaceutical Company, Everstake, Bolt.

The exhibition is created in partnership with Ukrzaliznytsia (Ukrainian Railways).

Exhibits were provided by museums and private collectors, in cooperation with the Ministry of Culture and Strategic Communications of Ukraine, and the project was implemented with the support of the Ministry of Foreign Affairs of Ukraine.

The expert team includes Valeriy Pekar (business school lecturer), Anton Drobovych (philosopher), Oleksii Sokyrko(historian), and Kseniia Malykh (curator).

Over 300 people contributed to the creation of the exhibition.

“We all possess incredible treasures of our shared heritage. Russian propaganda tried for years to reduce it to a few folk songs, dumplings, and embroidered trousers — and at times it almost succeeded,” says Valeriy Pekar, exhibition co-curator.

“But our heritage grew through concrete and ruins. Today we are reclaiming our history — and returning to it. Independent Ukraine is only 34 years old, yet the continuity of our culture spans millennia. And the greater the continuity, the greater the value. We are a young nation of an ancient land — not guardians of a frozen museum, but a living, dynamic community creating the future right now, drawing on the immense legacy of rulers and poets, warriors and philosophers, inventors and entrepreneurs.

Ukraine WOW speaks about the complex in a light and accessible way — and I hope it will inspire hundreds of thousands of people.”

Exhibits were provided by museums and private collectors. From every ticket sold, ₴50 will be donated to support:

• the Vernadsky National Library of Ukraine,

• the Museum of Archaeology of the National Academy of Sciences of Ukraine,

• the National Museum of Natural History,

• the Cherkasy City Archaeological Museum of Middle Dnipro Region,

• the National Museum of the History of Ukraine,

• and the Chernihiv Regional Historical Museum named after V. V. Tarnovskyi.